📌 1. Project Overview
4Vcare is a mobile-first car servicing and repair aggregator aimed at making car care accessible, affordable, and transparent across Tier-2 cities like Jaipur, Sikar, and Jhunjhunu. I founded and led this project to solve the fragmented and overpriced local car repair experience while integrating a Buy Now, Pay Later (BNPL) payment model for high-value repairs.
🧠 2. Problem Statement
Car owners in Tier-2 cities struggle with inconsistent car servicing, unclear pricing, and a lack of trust in local vendors.
Customers often delay repairs due to upfront costs.
Workshops struggle with lead generation and retention.
🎯 3. Goals & Objectives
Build a reliable car service aggregator platform (mobile-first).
Integrate BNPL to ease high-cost repairs.
Acquire 50+ vendor partners in Jaipur.
Launch MVP with core modules: service booking, vendor selection, payments.
Achieve 1,000+ users in the first 3 months post-launch.
📲 4. Product Strategy & Features
Key Features:
On-demand service booking
Transparent pricing & digital invoice
Real-time vendor matching
BNPL/EMI-enabled payments
Multi-city vendor management system
Customer reviews & loyalty rewards
Product Decisions I Took:
Prioritized mobile app over web, based on user research
Partnered with local garages with standardized service packs
Negotiated fixed pricing to ensure trust
Chose Simpl & LazyPay for BNPL pilots
👥 5. User Research
Surveyed 200+ car owners in Jaipur & Sikar
Conducted interviews with 10+ car workshops
Identified that 70% customers delay repair due to price uncertainty
60% expressed interest in EMI options
⚙️ 6. Wireframes & MVP Execution
You can add screenshots or Notion/Figma links here if available
Designed app flow: Select Service → Choose Partner → View Price → Pay or Use BNPL
Used low-code tool + developer to create MVP
Set up a Notion dashboard for vendor CRM and customer management
📈 7. Go-To-Market Strategy
Targeted hyperlocal areas in Jaipur using Google Ads & WhatsApp
Partnered with 25 service centers for fixed-cost collaboration
Used referral & discount codes for early adoption
Created video testimonials and Instagram content
💰 8. Monetization & Business Model
15–25% commission per service booking
Vendor subscription for lead packages
BNPL partner referral income
Car wash shop-as-a-service center model
🧩 9. Challenges & Solutions
| Challenge | Solution |
|---|---|
| Vendor distrust | Offered poster, branding, and customer leads |
| Pricing transparency | Created fixed service bundles |
| Lack of tech literacy | Built simplified onboarding with demos |
| Delay in payments | Integrated BNPL partners |
🧠 10. Learnings & Product Thinking Showcase
Built everything from scratch: market research to vendor onboarding
Understood user behavior deeply in Tier-2/3 Indian markets
Developed prioritization framework (RICE) for feature roadmap
Balanced business goals with user experience in every decision